Kick It On Broadway Campaign

Chanelle cotton, ​Marketing Communications Manager

 When you think of Broadway, sports may not be the first thing that comes to your mind (unless of course you’re thinking of Damn Yankees or perhaps Rocky the Musical.)

But a unique opportunity presented itself when NY/NJ played host to the 2026 FIFA World Cup, welcoming visitors from all around the world.

We gathered Broadway and Off Broadway talent to share why visitors should come kick it on Broadway while they’re here.
​
And we got a little charity involved. Several shows decorated one-of-a-kind soccer balls (Shubert even got in on the action too) that will be available for purchase at our table via silent auction during this year’s Broadway Flea Market.

---