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shubert chronicles

A Flea Market For the Books!

9/25/2026

 

Eric schwartz, vice president, ticketing

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​What an extraordinary Flea Market!
 
Despite a last-minute change from Shubert Alley to the Hammerstein Ballroom, Broadway fans showed incredible dedication, waiting in lines that wrapped around the block twice and enduring up to five hours in the rain for the opportunity to support a great cause.
 
Working within a significantly smaller space and adapting to rapidly changing circumstances, our team rose to the challenge and raised more than $32,000 for Broadway Cares/Equity Fights AIDS. These funds help provide lifesaving meals, medications, healthcare, and essential services to people in all 50 states, Puerto Rico, and Washington, D.C.
 
This remarkable achievement was made possible by the generosity, hard work, and commitment of so many people. Thank you to everyone who donated memorabilia, transported boxes, sorted merchandise, coordinated logistics, and adapted seamlessly in the middle of a nor’easter. Your dedication and teamwork exemplify the best of our organization.
 
A special thank you to our Flea Market team: Chanelle Cotton, Kimberly Daigger, Emma Deloso, EB Fehlner, Heather Fuentes, Sue Kisenwether, Austin Kunis, Krista Langan, Jaden Levine, Diana Lounsbury, Klancy Maples, Kayla Mitchell, and Taryn Rogo.
 
And an especially heartfelt thank you to Andrew Colon and Jerry Lopez, who saved the day with the seamless transport of our inventory from 44th Street to 34th Street in the rain. Their support was essential to our success.
 
Thank you all for helping us make a meaningful impact and for supporting the vital work of Broadway Cares.

But I Didn't Mean To!

9/24/2026

 
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We’ve all been there. You’re hanging out or you’re in a meeting and you say something that you just know will win over the crowd, except it doesn’t. Now this isn’t just a joke that fell flat, you have actually offended someone. The earth isn’t going to open up and swallow you whole, no matter how much you wish it would, so you have to face what you’ve done.  I’m sure your first instinct is to say “I’m sorry. I didn’t mean to”. That’s your intent. Which is your motivation or purpose for your action or words. It’s personal to YOU. No one can see what your intent is, but they sure can see what your impact is. It can be an ego bruise to know that you caused someone pain or to become uncomfortable, so you try to deflect. “Oh, come on. You know me. You know that’s not what I meant”. “Wow. I never knew you were so sensitive.”  “Sheesh, can’t joke with anyone anymore”. In this scenario you are more focused on your intent than the impact.

Story time. You and your coworker are at lunch. You reach across the table for the salt, but you accidentally knock over their coffee into their lap. Your intention was just to get the salt, but the impact was a burnt leg. Given that scenario, would it make sense to focus on your intent, or would you attend to the impact? Not all impacts are as noticeable as spilled coffee. It could be as subtle as an eye roll, or slight shift in the mood.

No matter how big or small the impact, you’ll have to address it. You can start by trying to understand where the person is coming from. It could be a simple misunderstanding. Once you start the conversation, acknowledge your part in it, that your intent didn’t quite match your intended impact. Then follow up with an authentic, straightforward apology. What’s a straightforward apology? “I’m sorry that I hurt you. That wasn’t my intention, but I see where I was wrong”. What does an inauthentic apology look like; “well I’m sorry you feel that way”.

​Notice the difference? Which would you rather receive?

Welcome To Broadway

9/24/2026

 
Date of Hire
Name
Department
Position
8/21/26
I'Asia Redden
Theatre Operations
Sub Usher

Broadway Bingo

9/14/2026

 
The MLB has Spring Training, the NFL has their Preseason and Broadway has our Preview Season. Shubert will welcome nine show this 2026 – 2027 Broadway Season. Let’s see who can clear the board and see all nine shows this season*.  
​
Is there a show that’s on your must-watch list? For me, I’m camping out for tickets to Purple Rain.

*Tony voters not eligible 😉
860
EVITA
FREE SPACE
GALILEO
HERE THERE ARE BLUEBERRIES
SMALL MOUTH SOUNDS
PURPLE RAIN
WANTED
MUCH ADO ABOUT NOTHING
DOWNSTATE
​
FREE
SPACE
INTER ALIA

September Monthly Learnings

9/9/2026

 
Hispanic Heritage Month
BOOKS
The Haunting of Alejandra – V. Castro
The House on Mango Street – Sandra Cisneros
First Gen: A Memoir – Alejandra Campoverdi
You Sounds Like A White Girl – Julissa Arce
MOVIES
Encanto – 2021
Selena -1997
Underwater Dreams -2014
Real Women Have Curves - 2002
PODCASTS
Latina to Latina
Latino USA
The Latin American History Podcasts
Pura Cultura

Help Us Make the 40th Broadway Flea Market a Success

8/14/2026

 

eric schwartz, vice president ticketing

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​The Broadway Flea Market & Grand Auction returns for its 40th annual edition on Sunday, September 27. Last year we raised over $43,000 for Broadway Cares/Equity Fights AIDS, helping provide lifesaving medication, nutritious meals, counseling, and emergency assistance to people in all 50 states, Puerto Rico and Washington, D.C.


​We are once again collecting theater-related items and memorabilia, and we would love your support. No donation is too small, and no donation is too large.
 
A collection box is available at the sixth-floor reception desk in the Sardi Building, or you can send items to me through interoffice mail.
 
Please help spread the word and do not hesitate to reach out with any questions. Thank you for your generosity and for making this event a success.

Kick It On Broadway Campaign

8/13/2026

 

Chanelle cotton, ​Marketing Communications Manager

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 When you think of Broadway, sports may not be the first thing that comes to your mind (unless of course you’re thinking of Damn Yankees or perhaps Rocky the Musical.)

But a unique opportunity presented itself when NY/NJ played host to the 2026 FIFA World Cup, welcoming visitors from all around the world.

We gathered Broadway and Off Broadway talent to share why visitors should come kick it on Broadway while they’re here.
​
And we got a little charity involved. Several shows decorated one-of-a-kind soccer balls (Shubert even got in on the action too) that will be available for purchase at our table via silent auction during this year’s Broadway Flea Market.

Curtain Call For the Summer '26 Intern

8/11/2026

 
​On July 30th, we bid farewell to our fifth cohort of Shubert interns. Each intern was embedded within their department, where they gained hands-on experience and a deeper understanding of the work that drives The Shubert Organization's success. Read on to see exactly what they were able to accomplish.
  • Aiden Passaro – Finance
    • Assisted with bank reconciliations, journal entries, client billing, Broadway Inbound payment processing, account reconciliations, prepaid and liability accounts, and financial analysis
    • Researched discrepancies and analyzed financial data

  • Suzy Leff – Human Resources
    • Updated the Labor Law notice boards at all 17 Broadway theatres plus the Shubert Warehouse and New World Stages
    • Digitized and archived over 200 important files
    • Researched vendors and demoed content for our annual anti-harassment training
    • Tracked and saved our annual Ticket Policy distribution responses

  • Ein Sel – Marketing
    • Trained Shubert's beta AI system, SAM
    • Built a digital marketing campaign library

  • Michiho Shimasaki – Off Broadway Venue Management
    • Assisted in coordinating the first phase of Stage 42 display case restoration
    • Assisted with site visits for the Stage 2 renovation project, and the NWS 50th street marquee restoration/upgrade.
    • Conducted full NWS shop inventory updates and created a new tracking system
    • Took the initiative in creating a new project management system and formatted it to act as the go to spreadsheet for tracking daily tasks, service calls and delegated projects with timelines
  • Alexandra Moore – Payroll
    • Digitized union contracts, benefits remittances, and almost 100 years’ worth of tax filings
    • Created an organizational system for our office supplies
    • Compiled binders and other unneeded supplies for donation to the Operation Backpack program  
  • John Diaz – Real Estate​​
    • Performed various key tasks including the preparation of real estate transaction memos, lease analysis for retail tenants across our portfolio
    • Structured an excel spreadsheet detailing all the insurance requirements of our various tenants
  • Hayden Daley – Ticketing
    • ​Lead a competitive analysis across three key areas of ecommerce: user interface design, agentic search, and feature functionality

Psychological Safety

8/10/2026

 
“So, tell me your thoughts on the new initiative.” “How do you feel about leading the new project?” “How do you like working here?” As a manager, these questions can seem innocuous on the surface but depending on your departmental culture they can also be rife with tension and anxiety for your staff. For an employee to be open and honest there needs to be psychological safety in the workplace. Psychological safety is the organizational structure of teams with open and honest communication that allows employees to have a sense of comfort about their ideas and identities at work.
While a psychologically safe workplace is ideal, and what every manager would strive for, there can be barriers that make it difficult, but not impossible, to achieve. 
  • Structural. Steep hierarchy and power distance, siloed decision-making, performance systems that punish error, no forum or time for candid conversation, and physical or remote distance from the people with authority.
  • Leader behavior. Micromanagement, defensiveness when challenged, advocating a position before inviting input, perfectionism at the top, and reserving participation rights for seniority.
  • Interpersonal norms. Ridicule and put-downs, cliques, dominance by the loudest voices, and the tacit rule that newcomers listen for a year before the organization listens to them.
  • Belief. The private conclusions people draw — it’s not my place to say, I’ll look like I should already know this, I’ll be labeled a troublemaker, it won’t make a difference anyway. Futility is one of the most common reasons people stay quiet, and it is entirely learned.
Managers should be aware of these barriers and the impact they can have on their department. Staff members that do not feel safe being honest with their feedback and ideas will be reluctant to voice new concepts. That can lead to a stagnation of ideas and a continuation of “this is how we’ve always done it”. If staff isn’t incentivized to be creative, the team can suffer from groupthink. The group just goes along with the idea that is presented first.
​
Creating a psychologically safe department doesn’t take much to implement, but it takes work to maintain.  
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1. Make it an explicit priority
Wanting a safe environment doesn’t make it so.  Your staff have to be reassured that this is more than just talk and a nice to have.
 
2. Facilitate everyone speaking up
​Give space to people so they can step up or speak up.  If someone does speak up, be open minded and compassionate. Especially if it’s someone that doesn’t normally do that.
 
3. Establish norms for how failure is handled
How is failure handled? Is it looked at as a learning experience, or is it used to push people back into their box. 
 
4. Create space for new ideas. (Even the wild ones)
Knowing you wouldn’t be punished for failing allows staff to be creative and come up with novel ideas.  Will all of them be winners? Not at all but allowing space gives birth to brainstorms that can come up with original ideas.  No more “this is how we’ve always done it”.
 
5. Embrace productive conflict
​Everyone won’t agree but conflict can be productive if handled in a productive manner.  Are you shutting down one person instead of hearing both sides? How are the staff speaking to each other, is it in a respectful manner
 
There is no time like the present to start working on your psychologically safe department. 

August Monthly Learnings

8/5/2026

 
Intersectionality Awareness Month
BOOKS
Whipping Girl – Julia Serano
Sister Outsider – Audre Lorde
Invisible Women – Caroline Criado Perez
Women, Race and Class – Angela Y. Davis
MOVIES
Bend It Like Beckham (2002)
Pariah (2011)
Far From Heaven (2002)
Master (2022)
PODCASTS
At the Intersection
Intersectionality in the Diaspora
Intersectional Insights
The Semi -Americans Podcast
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