Eric schwartz, vice president, ticketing What an extraordinary Flea Market! Despite a last-minute change from Shubert Alley to the Hammerstein Ballroom, Broadway fans showed incredible dedication, waiting in lines that wrapped around the block twice and enduring up to five hours in the rain for the opportunity to support a great cause. Working within a significantly smaller space and adapting to rapidly changing circumstances, our team rose to the challenge and raised more than $32,000 for Broadway Cares/Equity Fights AIDS. These funds help provide lifesaving meals, medications, healthcare, and essential services to people in all 50 states, Puerto Rico, and Washington, D.C. This remarkable achievement was made possible by the generosity, hard work, and commitment of so many people. Thank you to everyone who donated memorabilia, transported boxes, sorted merchandise, coordinated logistics, and adapted seamlessly in the middle of a nor’easter. Your dedication and teamwork exemplify the best of our organization. A special thank you to our Flea Market team: Chanelle Cotton, Kimberly Daigger, Emma Deloso, EB Fehlner, Heather Fuentes, Sue Kisenwether, Austin Kunis, Krista Langan, Jaden Levine, Diana Lounsbury, Klancy Maples, Kayla Mitchell, and Taryn Rogo. And an especially heartfelt thank you to Andrew Colon and Jerry Lopez, who saved the day with the seamless transport of our inventory from 44th Street to 34th Street in the rain. Their support was essential to our success. Thank you all for helping us make a meaningful impact and for supporting the vital work of Broadway Cares. We’ve all been there. You’re hanging out or you’re in a meeting and you say something that you just know will win over the crowd, except it doesn’t. Now this isn’t just a joke that fell flat, you have actually offended someone. The earth isn’t going to open up and swallow you whole, no matter how much you wish it would, so you have to face what you’ve done. I’m sure your first instinct is to say “I’m sorry. I didn’t mean to”. That’s your intent. Which is your motivation or purpose for your action or words. It’s personal to YOU. No one can see what your intent is, but they sure can see what your impact is. It can be an ego bruise to know that you caused someone pain or to become uncomfortable, so you try to deflect. “Oh, come on. You know me. You know that’s not what I meant”. “Wow. I never knew you were so sensitive.” “Sheesh, can’t joke with anyone anymore”. In this scenario you are more focused on your intent than the impact. Story time. You and your coworker are at lunch. You reach across the table for the salt, but you accidentally knock over their coffee into their lap. Your intention was just to get the salt, but the impact was a burnt leg. Given that scenario, would it make sense to focus on your intent, or would you attend to the impact? Not all impacts are as noticeable as spilled coffee. It could be as subtle as an eye roll, or slight shift in the mood. No matter how big or small the impact, you’ll have to address it. You can start by trying to understand where the person is coming from. It could be a simple misunderstanding. Once you start the conversation, acknowledge your part in it, that your intent didn’t quite match your intended impact. Then follow up with an authentic, straightforward apology. What’s a straightforward apology? “I’m sorry that I hurt you. That wasn’t my intention, but I see where I was wrong”. What does an inauthentic apology look like; “well I’m sorry you feel that way”. Notice the difference? Which would you rather receive?
The MLB has Spring Training, the NFL has their Preseason and Broadway has our Preview Season. Shubert will welcome nine show this 2026 – 2027 Broadway Season. Let’s see who can clear the board and see all nine shows this season*. Is there a show that’s on your must-watch list? For me, I’m camping out for tickets to Purple Rain. *Tony voters not eligible 😉
Hispanic Heritage Month
eric schwartz, vice president ticketing The Broadway Flea Market & Grand Auction returns for its 40th annual edition on Sunday, September 27. Last year we raised over $43,000 for Broadway Cares/Equity Fights AIDS, helping provide lifesaving medication, nutritious meals, counseling, and emergency assistance to people in all 50 states, Puerto Rico and Washington, D.C. We are once again collecting theater-related items and memorabilia, and we would love your support. No donation is too small, and no donation is too large.
A collection box is available at the sixth-floor reception desk in the Sardi Building, or you can send items to me through interoffice mail. Please help spread the word and do not hesitate to reach out with any questions. Thank you for your generosity and for making this event a success. Chanelle cotton, Marketing Communications Manager When you think of Broadway, sports may not be the first thing that comes to your mind (unless of course you’re thinking of Damn Yankees or perhaps Rocky the Musical.) But a unique opportunity presented itself when NY/NJ played host to the 2026 FIFA World Cup, welcoming visitors from all around the world. We gathered Broadway and Off Broadway talent to share why visitors should come kick it on Broadway while they’re here. And we got a little charity involved. Several shows decorated one-of-a-kind soccer balls (Shubert even got in on the action too) that will be available for purchase at our table via silent auction during this year’s Broadway Flea Market. On July 30th, we bid farewell to our fifth cohort of Shubert interns. Each intern was embedded within their department, where they gained hands-on experience and a deeper understanding of the work that drives The Shubert Organization's success. Read on to see exactly what they were able to accomplish.
“So, tell me your thoughts on the new initiative.” “How do you feel about leading the new project?” “How do you like working here?” As a manager, these questions can seem innocuous on the surface but depending on your departmental culture they can also be rife with tension and anxiety for your staff. For an employee to be open and honest there needs to be psychological safety in the workplace. Psychological safety is the organizational structure of teams with open and honest communication that allows employees to have a sense of comfort about their ideas and identities at work. While a psychologically safe workplace is ideal, and what every manager would strive for, there can be barriers that make it difficult, but not impossible, to achieve.
Creating a psychologically safe department doesn’t take much to implement, but it takes work to maintain. 1. Make it an explicit priority
Wanting a safe environment doesn’t make it so. Your staff have to be reassured that this is more than just talk and a nice to have. 2. Facilitate everyone speaking up Give space to people so they can step up or speak up. If someone does speak up, be open minded and compassionate. Especially if it’s someone that doesn’t normally do that. 3. Establish norms for how failure is handled How is failure handled? Is it looked at as a learning experience, or is it used to push people back into their box. 4. Create space for new ideas. (Even the wild ones) Knowing you wouldn’t be punished for failing allows staff to be creative and come up with novel ideas. Will all of them be winners? Not at all but allowing space gives birth to brainstorms that can come up with original ideas. No more “this is how we’ve always done it”. 5. Embrace productive conflict Everyone won’t agree but conflict can be productive if handled in a productive manner. Are you shutting down one person instead of hearing both sides? How are the staff speaking to each other, is it in a respectful manner There is no time like the present to start working on your psychologically safe department. Intersectionality Awareness Month
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